arrow_circle_right Media and entertainment

Media technology that keeps up with your audience

We design, build, and run the technology behind modern media: content management, cloud infrastructure, monetisation, AI-enabled software engineering, systems integration, and managed services. Video and broadcast is where we started. Today, we help media companies grow across the entire technology landscape.

Family watching a movie on a streaming platform – media and entertainment industry example showing digital content delivery and engagement at home

arrow_circle_right Our clients

They’ve trusted us

arrow_circle_right WHAT WE DO

Six ways we support media businesses

Media transformation rarely happens through a single project. One year you may modernise playout, the next improve audience retention or monetisation. We work across the technology stack and continue supporting platforms after launch, because that is when the real work starts.

Broadcast operator working on a console in a studio. Video & broadcast solutions for Media and entertainment

Video & broadcast solutions

Video and broadcast remain at the core of our expertise. We build broadcast platforms, streaming services, multiscreen applications, and connected device solutions tailored to your requirements. Already running a VoD or OTT service? We can help you extend and modernise it, or replace it if you need a significant upgrade.

Person working on a laptop in a content & metadata management. Comprehensive OTT Managed Services for media and entertainment

Content & metadata management

Content only reaches an audience when it is properly prepared behind the scenes. We build and integrate the systems that manage, tag, and move content through your pipeline (including metadata, rights and conditional access, workflow, and asset management). That way, what leaves your organisation is accurate, correctly licensed, and ready to publish in any format.

Multiple screens for media and entertainment. Streaming services for every screen

Multiple screens

Your audience will not wait for you to catch up with where they are. We build the distribution layer that delivers content reliably across every screen and channel – web, app, connected TV, and broadcast – so publishing once means reaching every place it needs to.

Digital Marketing Specialist Reviews Online Advertising Campaign Metrics. AdTech solutions for media and entertainment.

AdTech solutions

Advertising is one of the biggest drivers of media revenue. We build buy-side and sell-side planning tools, addressable advertising, and dynamic ad insertion (including POIS) to help improve inventory utilisation, targeting accuracy, and revenue potential.

Woman Using CRM Software. Viewer & fan management and monetisation platforms for media and entertainment

Viewer & fan management and monetisation

Building an audience is only the beginning. We develop viewer account platforms, CRM solutions, subscription and pay-per-view billing, and support tools that turn a first-time viewer into a paying, returning one – while also flagging churn when there is still time to act.

Team Of Managers Collaboratively Monitors Real-time Campaign Data on a Data Platform for Media and Entertainment

Data platforms

Most media businesses hold more data than they use, often scattered across systems that do not talk to each other. We build the pipelines and data lakes that bring it together – collecting, managing, and unifying your first-party data into something your teams can trust and act on. This becomes the base layer for personalisation, targeting, and monetising the data you already own.

Two software developers analysing code on a secure cloud platform for media and entertainment solutions

Secure cloud platforms

Viewer experience relies on infrastructure that nobody sees. We design and build cloud platforms, run DevOps, tune for performance and cost, and secure the whole environment. Everything can be backed by managed services and ongoing support whenever you need it.

arrow_circle_right WHAT WE SOLVE

Technology challenges we help you tackle

Improving advertising performance through addressable, targeted advertising built on first-party data.

Reducing audience churn before it happens with better viewer insight and timely engagement.

Keeping cloud and AI spending predictable and aligned with business value.

Connecting fragmented data into a trusted source for decision-making.

Maintaining resilient, secure services for business-critical media platforms.

arrow_circle_right GET TO MARKET FASTER

Accelerators – ready-made building blocks

Some projects don’t need to start from zero. Our accelerators are proven components that combine experience from across the Spyrosoft Group to reduce implementation time and delivery risk.

Connected TV app framework

A proven framework for building and launching TV apps across platforms, faster.

Read more

OTT managed services

End-to-end operation of your OTT service, so your team can focus on content instead of infrastructure.

Read more

POIS

Dynamic ad insertion that turns live and on-demand streams into addressable inventory.

Read more

AI Media Planner

Intelligent AI platform that helps you plan, execute, and improve ad campaigns through a simple conversational interface, while automating repetitive tasks.

See our AI media planner

arrow_circle_right WHO WE WORK WITH

Built for your corner of media ecosystem

Broadcasters

Broadcast and video engineering for national and commercial broadcasters.

Learn more

Publishers & data services

Content platforms and audience data for digital publishing.

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Sports

Fan experiences, live video, and monetisation for rights holders and leagues.

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Telcos

Media and entertainment services that keep telco customers loyal.

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Event organisers

Digital products that sell tickets and deepen audience engagement.

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iGaming

Software engineering support for iGaming operators.

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arrow_circle_right SUCCESS STORIES

Media companies we’ve already helped

Our team developed a comprehensive technology-driven solution for ITV, enhancing their metadata services, frontend optimisation, and maintenance processes. This project focused not only on updating and improving ITV’s systems but also on providing actionable insights to elevate their entertainment services for millions of viewers.

arrow_circle_right MEET OUR EXPERT

Talk to someone who’s done this before

Thomas Cape Spyrosoft Media

Thomas Cape

Managing Director Media & Entertainment

Media technology decisions rarely have a clean textbook answer. With over 25 years in technology consulting and digital strategy, I’ve learned that the strongest partnerships are built on honesty about what’s achievable instead of chasing what’s exciting. That’s how we work with clients: understand what will move the business forward, then build the right team to deliver it.

Bartlomiej Lozia

CEO Spyrosoft BSG

We take a holistic approach to media solutions, leveraging our extensive experience to deliver exceptional value to our clients and partners. Our comprehensive range of projects and services are meticulously designed to foster innovative business relationships and deliver the highest quality solutions. We strive for excellence, ensuring the success of each project and the satisfaction of our clients. 

arrow_circle_rightCONTACT US

Got a project in mind? Let’s talk

Tell us what you’re trying to build, fix, or grow. We’ll show you what working together looks like in practice, and where our experience can save you from learning the hard way.

Thomas Cape Spyrosoft Media

Thomas Cape

Managing Director Media & Entertainment