arrow_circle_right Telcos

Media services that give customers a reason to stay

Telcos have access to large audiences and rich data – and increasingly compete with streaming-first media providers. We help you build, run, and monetise media and entertainment services that keep customers loyal and revenue diversified.

Couple using a tablet and TV for watching on-demand video – example of telcos offering OTT and streaming services across multiple devices

arrow_circle_right Our clients

They’ve trusted us

arrow_circle_right THE CHALLENGES

Where telcos are under pressure

Connectivity alone will not keep customers loyal

When the network becomes a commodity, price becomes the main lever, and churn becomes harder to control. Media and entertainment services give people another reason to stay.

You are competing with streaming-first providers

Your media services are judged against pure-play OTT players focused on delivering one thing exceptionally well. “Good enough” is no longer enough.

You have data that is not reaching its full value

Few businesses understand their customers the way a telco can. The challenge is turning that insight into relevant offers and lower churn.

Bundling and billing become complicated quickly

Every new service, tier, and promotion adds complexity to systems that were not built for that level of flexibility.

Security and uptime expectations are high

Customers and regulators expect services to be secure and always on. The margin for error is small.

Telcos – smart TV and tablet displaying on-demand movie library and interactive TV program guide

arrow_circle_right OUR APPROACH

Media & entertainment services that earn their place in the bundle

From broadcast and video engineering to subscription and pay-per-view monetisation, we deliver services that give customers more reasons to stay. Addressable advertising adds another revenue line by targeting offers based on usage and behaviour, without making the customer relationship depend on advertising alone. CRM brings it all together, helping you manage customers across everything you offer.

The real advantage is your data. We bring it together into platforms and business intelligence, turning what you know about customers into relevant offers and earlier churn signals. It all runs on cloud designed for scale and cost efficiency, secured and supported around the clock, with cybersecurity built in.

We’ve spent years engineering secure, enterprise-grade systems in regulated industries. That makes us a strong fit for the resilience and compliance telcos need, while staying clear about the parts that remain yours to own.

arrow_circle_right WHAT WE DO

What that looks like in practice

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CRM

Managing customers across services and reducing churn.

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Broadcast and video engineering

Building and integrating the video services your bundles depend on.

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Monetisation

Growing revenue with subscriptions and pay-per-view.

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Data platforms and business intelligence

Connecting customer data for sharper, faster decisions.

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Cloud platforms

Scaling and optimising the infrastructure behind your services.

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Managed services

Keeping critical services live, with support around the clock.

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Cybersecurity

Protecting customer data and keeping services resilient.

arrow_circle_right BENEFITS

What you gain?

Seamless multi-device streaming

OTT and IPTV platforms that perform reliably across web, mobile, Smart TVs, and set-top boxes, with STB deployment built for plug-and-play setup on the big screen. 

Viewer control over content

Catch-Up TV, cloud-based recording (nPVR), start-over functionality, and offline downloads. It gives subscribers the freedom to watch what they want, when, and how they choose. 

New revenue through converged bundles

Customisable bundles that combine telecom and streaming subscriptions, supported by targeted dynamic ad insertion to boost ad revenue without disrupting the viewing experience. 

Low-latency live streaming at scale

Ultra-low-latency 4K live streaming built to stay reliable during high-traffic events, perfect for sports and real-time entertainment. 

Smart home and IoT connectivity

Integration with IoT ecosystems, including voice control and synchronised multi-room streaming. It extends the viewing experience beyond the TV. 

Connected, unified ecosystem

Integration of billing systems, CMS, analytics, and DRM into one platform, using multi-CDN strategies for a comprehensive, efficient operation. 

arrow_circle_right PORTFOLIO

See our successful projects for telcos

Orange

We partnered with Orange to redesign their Android TV app into a custom launcher optimised for multicast streaming on a dedicated set-top box.

The solution enables 4K live TV playback and supports VOD, Startover, CatchUp, Timeshifting, and nPVR features, utilising the Viaccess-Orca (VO) player for multicast streaming in place of the standard ExoPlayer.

Despite the hurdles of working with outdated source code and the simultaneous development of the VO player, our close collaboration with Orange’s team ensured smooth integration and robust performance.

Media and entertainment – telcos - smart TV and tablet displaying orange interface with channels, VOD, and recently watched content

Telenor

Telenor Group, a prominent telecommunications provider in the Nordics and Asia, enlisted our expertise to elevate their web and mobile streaming service as part of their diverse portfolio.

We seamlessly migrated the application to AWS, enhancing its stability and scalability. By addressing technical debt, we ensured users could effortlessly access TV shows, live TV with DVR, catch-up content, and other video assets. The app now offers advanced features such as renting, searching, sorting, filtering, and detailed program information for an enriched user experience.

Media and entertainment – Telenor web and mobile applications shown on laptop and smartphones with unified digital interface

Leading UK telco

We collaborated with this industry leader to create cutting-edge solutions leveraging Deep AR and Lightning technologies across Smart TV platforms, mobile, and desktop.

The projects encompassed apps for AR-enhanced content creation, co-watching experiences, AI training data collection, and advanced remote control functionalities. All solutions were built for scalability and smooth integration, powered by AWS.

Media and entertainment – user browsing streaming content on TV using modern remote controls for Connected TV apps

Roku streaming service

This project was completed for a Canadian telecommunications and media company with an expanding user base. Having established their presence on platforms such as Apple TV, Samsung TV, and Fire TV, the client aimed to extend their OTT app’s availability to Roku.

Our team developed a Roku app that enables users to enjoy movies, series, live channels, and replays of recently aired programs. The app also offers features like recording favourite shows and an EPG (Electronic Program Guide) for convenient access to current and upcoming broadcast schedules.

Media and entertainment – streaming platform Roku displayed across smart TV, tablet, and mobile devices

arrow_circle_right Our team

Meet our expert

Thomas Cape Spyrosoft Media

Thomas Cape

Managing Director Media & Entertainment

Media technology decisions rarely have a clean textbook answer. With over 25 years in technology consulting and digital strategy, I’ve learned that the strongest partnerships are built on honesty about what’s achievable instead of chasing what’s exciting. That’s how we work with clients: understand what will move the business forward, then build the right team to deliver it.

Bartlomiej Lozia

CEO Spyrosoft BSG

We take a holistic approach to media solutions, leveraging our extensive experience to deliver exceptional value to our clients and partners. Our comprehensive range of projects and services are meticulously designed to foster innovative business relationships and deliver the highest quality solutions. We strive for excellence, ensuring the success of each project and the satisfaction of our clients. 

arrow_circle_right FAQ

Common questions

We develop OTT and IPTV platforms for web, mobile, and Smart TVs, alongside dedicated set-top box apps built for plug-and-play deployment on the big screen.

Of course – we design customisable bundles that combine telecom and streaming subscriptions with flexible pricing. You can package offerings to suit different customer segments.

We integrate telecom billing systems, CMS, third-party applications, and analytics platforms into one unified ecosystem, using multi-CDN strategies and DRM for a comprehensive setup.

Yes, we build Catch-Up TV, cloud-based recording (nPVR), start-over functionality, and offline downloads. Thanks to that, your subscribers can watch content on their own terms.

Yes. We deliver ultra-low-latency live streaming in 4K, built to stay reliable during high-traffic events like live sports and real-time broadcasts.

Our solutions connect with IoT ecosystems, including voice controls and smart home devices, enabling features like synchronised multi-room streaming.

arrow_circle_rightCONTACT US

Ready to make your bundle harder to leave?

Thomas Cape Spyrosoft Media

Thomas Cape

Managing Director Media & Entertainment