Digital Product Design

We design delightful experiences.

what we do

We love designing experiences and interfaces for web and mobile apps

Our products are well-built, align with user expectations, effectively meet their requirements, can evolve over time, and they help you achieve your business goals. And this isn’t a guessing game: all solutions are backed up by professionally conducted research.

UX Research

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UX Design

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UI Design

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Product Design

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HMI Design

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Motion

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Design Systems

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Iconography

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Animation

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Illustration

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Accessibility

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The creative force within Spyrosoft Group

Unravel was established to meet the need for a creative force within the Spyrosoft Group. We have built a global team of business and product designers as well as creative technologists passionate about creating products and services that people love.

Together, Unravel & Spyrosoft can design and engineer any product. We complement each other. Whilst Unravel is focused on the early phases of business and product design, Spyrosoft specialises in building products and supporting their launch.

We’re creating innovative and useful solutions, because our product design means:

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Knowing your end-user

We will design a set of cohesive features in your product which will work exactly as you envisioned.

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Adjusting your product to customer’s needs

The world needs products that bring innovation & change. We will adapt your product and better address customer expectations in each target market.

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Aligning customer and business goals

We develop and implement the most appropriate and considered designs that meet customer and business needs.

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Building a scalable product

We prioritize your product’s scalability in the early stages of the design, and deliver a solution that makes customers stick to your product.

Meet our experts

Michal Kosztowny

Design Director

I am a Product Designer with more than 15 years experience designing and leading projects for internationally recognised brands. I have a natural ability and thirst for refining and defining user needs into clean, clear and impactful designs.

My current role includes pioneering new research and discovery projects. This requires me to explore new ways of designing that go beyond the constraints of building solid UX solutions for well-defined problems. Fundamentally I am a design researcher with a keen interest in pushing the boundaries of what exists to explore new paths and uncover new territories.

Meet our experts

Toby Pestridge

Creative Director

I am a creative director and design leader with over 20 years of experience in the digital creative industry, with a focus on User Experience, User Research and Interface Design. I have worked across multiple market sectors and industries in both the public and private sector, which has included remote, distributed and blended teams.

I love being part of the creative community, and help organise regular informal networking events, as well as encouraging the next generation of design talent.

At Spyrosoft, I am responsible for the management, coordination, governance and improvement of the UK creative output as well as providing consultancy services.

Some of our projects

Improved User Experience & 3D animations for Kozhya app

Unravel was tasked with reinventing both KOZHYA’s skincare treatment process and the physical product – the applicator. We recommended improvements aimed at improving user experience and service quality, including a mobile app that gives intuitive visual cues guiding users through each step of the process, turning it into a seamless experience.

Boosted profitability and multi-level communication in one platform at Viessmann

We conducted in-depth interviews with Viessman partners and contractors. The collected data on the roles in a process, it’s challenges and objectives were a foundation to creating a detailed customer journey map and key touchpoints.

User Research & 3D Assets Managemet. ROVIO

Unravel explored requirements for a 3D Asset Management Platform that would enable designers to share, deposit and convert existing assets.

Ecommerce fashion platform UX audit and redesign

Unravel team conducted UX & UI audit to detect any customer experience threats and define possibilities of the website’s UX development. Our recommendations were based on user interviews, that led to creating customer personas. Our research included the website’s content, products lists, products charts, adding to basket and checkout, as well as step-by-step shopping experience and help functionality.

See more case studies