arrow_circle_right Sports streaming

Keep sports fans closer to the action, on every screen

Sports audiences expect more: live, on-demand, interactive, and personal experiences. We help rights holders, leagues, and broadcasters deliver platforms that keep fans engaged, support revenue growth, and stay reliable when everyone tunes in at once.

Female athletes starting a sprint race in a stadium – example of sports streaming capturing live athletic events and dynamic moments

arrow_circle_right Our clients

They’ve trusted us

arrow_circle_right THE CHALLENGES

The reality of sports streaming today

Fans expect everything, everywhere

Live streams, on-demand content, highlights, stats, second-screen – all the experiences need to feel instant. Miss a moment, and attention moves elsewhere.

Going direct is exciting, but it comes with risk

Direct-to-fan services open new revenue opportunities and a closer relationship with supporters. They also make streaming, billing, support, and scalability your responsibility.

Match day tests everything

Traffic can stay flat for days, then spike the moment kick-off arrives. Infrastructure that cannot scale either fails under pressure or costs a fortune sitting idle.

Your fan data is scattered

Ticketing, streaming, merchandise, and app data each show part of the supporter journey. On their own, none of them gives you the whole picture.

Monetisation can’t rely on rights alone

Broadcast rights are uneven and contested. Subscriptions, memberships, micropayments, and sponsorship need solid technology behind them to grow.

Sports streaming platform interface displayed on TV, laptop, and smartphone screens showing football and racing events

arrow_circle_right OUR APPROACH

We build the platform. You bring the sport

We help rights holders, leagues, and broadcasters build experiences fans return to – and platforms that stay reliable on match day. That means video and streaming engineered for live events, AI-assisted clipping that gets highlights out while they still matter, and fan apps that turn viewers into an active community.

Behind the experience, we connect the fan data you already have, so you see the whole supporter journey, not five fragments. You can use these insights to drive subscriptions, pay-per-view, and personalised engagement. We scale your cloud for major events and bring it back down afterwards, while our managed services keep everything running when the eyes of the world are on you.

We’re clear about where we add the most value: engineering the platforms, data, and digital experiences. You bring the sporting expertise; we bring the technology to match it.

arrow_circle_right WHAT WE DO

Here’s how we help

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Video solutions, including AI clipping tools

Getting highlights and clips to fans faster with AI-assisted production.

communities

Fan engagement

Building the apps and experiences that turn viewers into a community.

subscriptions

CRM and monetisation

Growing subscriptions, memberships, and pay-per-view around the moments that matter.

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Data platforms

Bringing fan and performance data together for sharper decisions.

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Cloud services

Scaling for the big match and back down again, without overpaying.

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Managed services

Keeping everything running, especially when it counts most.

arrow_circle_right BENEFITS

What you gain?

Low-latency, uninterrupted streaming

High-definition streaming across Smart TVs, mobile, tablets, web, and gaming consoles, with ultra-low-latency and adaptive quality that adjusts to network conditions. Fans never lose a moment of live action, on any device. 

AI-powered personalisation

Machine learning-driven recommendations for events, highlights, and favourite teams, tailoring the viewing journey to each fan. 

Interactive fan engagement

Real-time polls, live chat, stats overlays, and social sharing that turn passive viewing into a community experience. All deepened by loyalty features like rewards and exclusive access. 

Flexible monetisation

Support for AVOD, TVOD, SVOD, PPV, and hybrid models. Clubs, leagues, and broadcasters can monetise everything from single marquee events to ongoing subscriptions.

Actionable audience analytics

Insight into audience behaviour and content performance, used to refine strategy and sharpen monetisation. 

Connected ecosystem integrations

CRM, ticketing and social media integrations that unify the fan journey all the way from purchase to viewing and sharing. 

Sports streaming – Eleven Sports platform interface showing live and upcoming football matches displayed on TV, tablet, and mobile screens

arrow_circle_right CASE STUDY

Revolutionising sports streaming

In collaboration with ELEVEN, a dynamic sports streaming platform, we successfully developed a modern Samsung Smart TV app that provides engaging features, a unique code system for login, and an analytics panel for business insights, contributing to an improved and flexible viewing experience for sports enthusiasts worldwide.

arrow_circle_right Our team

Meet our expert

Thomas Cape Spyrosoft Media

Thomas Cape

Managing Director Media & Entertainment

Media technology decisions rarely have a clean textbook answer. With over 25 years in technology consulting and digital strategy, I’ve learned that the strongest partnerships are built on honesty about what’s achievable instead of chasing what’s exciting. That’s how we work with clients: understand what will move the business forward, then build the right team to deliver it.

Bartlomiej Lozia

CEO Spyrosoft BSG

We take a holistic approach to media solutions, leveraging our extensive experience to deliver exceptional value to our clients and partners. Our comprehensive range of projects and services are meticulously designed to foster innovative business relationships and deliver the highest quality solutions. We strive for excellence, ensuring the success of each project and the satisfaction of our clients. 

arrow_circle_right FAQ

Common questions

We build for Smart TVs, smartphones, tablets, web browsers, and gaming consoles, so fans can follow every match wherever they choose to watch.

Yes, we integrate with CRM systems, ticketing platforms, and social media networks. Fans can buy tickets and follow their teams from one connected platform.

We support advertising (AVOD), pay-per-view (PPV and TVOD), subscriptions (SVOD), and hybrid models, so you can choose the approach (or combination) that fits your audience and events best.

Sure. Our AI-powered recommendations tailor content to individual fans, alongside interactive features like live polls, real-time stats, and live chat to keep them engaged.

Yes. We use advanced low-latency protocols and adaptive streaming so video quality adjusts automatically to network conditions.

arrow_circle_rightCONTACT US

Let’s bring your fans closer to the game

Thomas Cape Spyrosoft Media

Thomas Cape

Managing Director Media & Entertainment