Revolutionising sports streaming: developing a Samsung Smart TV app for ELEVEN’s Global Sports platform

About the client

ELEVEN is a dynamic sports streaming platform aimed at sports enthusiasts, offering an impressive range of live sports events totalling over 65,000 hours per year. In addition to extensive live coverage, ELEVEN also provides a range of original programming tailored to sports fans. It includes major football leagues such as the UEFA Champions League, Premier League, La Liga, Bundesliga, and Serie A. In addition, ELEVEN offers prestigious events from other sports, including Formula 1 racing, NBA basketball, NFL football, and Ligue 1 football.

ELEVEN’s global reach is further expanded through the streaming platform This online service offers thousands of hours of both niche, premium and long-form live sports content, providing fans around the world with access to a wide range of sporting events.

Business needs and challenges

This project aimed to develop and deliver a Samsung Smart TV app enabling users to watch live and on-demand sports events from around the world.

One of the main challenges we encountered was the variability across different versions of the Tizen OS. Our development team had to pay special attention to ensure that the app worked smoothly on many Samsung Smart TV models over several years of production. ELEVEN’s goal was to make the app compatible with as many Tizen versions as possible to maximise reach for users. The client’s requirement was for the application to work on Tizen versions ranging from 3.0 to the latest 6.5. However, we eventually achieved compatibility starting with version 4.0 and above.

We also encountered hurdles related to integrating live video streaming and platform analytics. Integrating with the ELEVEN API presented some complexities, requiring multiple attempts and a deeper understanding of the backend systems. Ultimately, these challenges were overcome, and the integration was successfully implemented.

Our responsibilities

Our responsibility was centred on the frontend development of the application. Our dedicated team for this task comprised two skilled frontend developers, a highly experienced project manager, and a proficient quality tester. This project taught us how to deliver an application from planning, through implementation and testing, to Samsung certification.

The result

Once we had a clear understanding of ELEVEN’s project requirements, we were able to quickly develop a modern Samsung smart TV app with an exceptional interface and features. This new platform significantly enhances the user experience, making it more engaging and enjoyable for viewers to access their preferred content. The application employs a unique code system for the login process, which, once accessed, enables users to stream live events and on-demand content from across the globe. It also includes a schedule of upcoming events and a search function to easily locate specific events.

The integrated analytics panel is a key feature for business analysts. It allows them to analyse user behaviour and gather insights for further refinement of the application.

Working on this project was particularly gratifying, given football’s status as the world’s most popular sport. We are proud to have contributed to enhancing the fan experience, making it more flexible and enjoyable for fans to watch their favourite sports content whenever and however they choose.


Interested in working together on media and entertainment software projects? Get in touch.

Bartłomiej Łozia

Bartlomiej Lozia

CEO of Spyrosoft BSG

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