When designing financial products or services, product owners face a different set of challenges. How to deliver a great user experience without compromising on payment security measures. A product that is great to use but also protects users and complies with multiple regulations. Finding the right balance between these two worlds can be like walking a tightrope.

The product owner’s dilemma

Building a financial product is no simple task. Product owners must consider multiple priorities:

User experience

Today’s customers demand simplicity, speed and convenience. They expect seamless interactions that allow them to complete their financial tasks quickly and without unnecessary friction. A well-designed UX fosters trust and satisfaction, encouraging users to continue to engage with the product.

Usability

The product needs to be intuitive enough to be easy to use, even for less tech-savvy users. Clear navigation, minimal learning curves and accessible design ensure that a wide audience can use the product with confidence, increasing its reach and adoption.

Compliance requirements

Financial products are subject to strict regulations such as PSD2, GDPR and PCI-DSS, which govern areas such as data protection, secure transactions and customer authentication. Adherence to these standards is not optional; failure to comply can result in severe penalties. What’s more, compliance requirements often have a direct impact on the user experience, requiring robust yet easy-to-use solutions for tasks such as identity verification and data sharing.

Security & privacy

Protecting sensitive financial and personal information is paramount. Security breaches can result in significant financial loss, legal ramifications and heavy fines, but perhaps most damaging is the potential damage to brand reputation. Implementing advanced security measures such as encryption, multi-factor authentication and fraud detection systems is critical to maintaining user confidence and protecting assets.

The dilemma often arises when additional security measures conflict with the best user experience. For example, multi-factor authentication (MFA) significantly improves security, but can frustrate users with additional steps. Similarly, overly complicated onboarding processes with too many fields, security checks and captchas designed to prevent fraud can discourage legitimate users. This increases abandonment rates and detracts from the overall experience.

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Why UX matters in secure solutions

Security is important, but it cannot work in isolation. Customers expect to feel in control of their finances. They need to trust that the underlying security measures are watching over their money 24/7. However, the behind-the-scenes mechanisms must be designed to keep users informed and comfortable. Just as with a visit to the doctor, a patient trusts the doctor’s skills but wants to be informed about his decisions at every stage.

Transparency builds trust – users want to limit their involvement in the security of financial transactions. But they want to know that their actions are safe, without being overwhelmed by jargon or unnecessary commitment.

Let’s take a look at biometric authentication: Fingerprint or facial recognition technologies offer both security and convenience. Users feel secure in the knowledge that their data is protected, yet the process is fast and smooth. Finding the right balance means designing solutions that:

  • clearly communicate the steps being taken to ensure security,
  • minimise user effort through automation and seamless integration,
  • offer optional layers of security that users can enable based on their preferences.

Two sides of a coin

Technology continues to improve the payments and financial services experience. Innovations such as tokenisation, encryption, biometric authentication and artificial intelligence are making transactions more secure and effortless than ever before. Examples include:

  • Real-time fraud detection: AI-powered systems analyse transaction patterns to detect risk and prevent fraud.
  • Passwordless authentication: biometrics and device-based security reduce the need for traditional passwords. They simplify the login process while ensuring the right level of protection.
  • Seamless transactions:  tokenisation and end-to-end encryption enable secure payment flows without exposing sensitive data.

But these advances come at a price: Fraudsters have access to the same technology. Phishing attacks, social engineering and advanced malware exploit human and system vulnerabilities. As the tools evolve, so does the complexity of fighting fraud. This presents new challenges for product teams.

Navigating the most complex challenges

Product owners and security teams need to be up to date with the evolving technology and user expectations. To stay ahead they must:

  • Practice user-centred design – Involve users early in the design process to identify pain points and ensure that security features meet their expectations.
  • Apply layered security – Implement layered defences that adapt to the risk level of each transaction without unnecessarily burdening users.
  • Continue to educate – Educate customers about security features and best practices to empower them as active participants in protecting their accounts.
  • Leverage advanced monitoring – Embed AI and machine learning to dynamically identify and respond to threats, minimising the impact on users.
  • Comply and collaborate – Work closely with regulators and industry peers to adopt standards that improve payment security while maintaining usability.

The path forward

The balance between payment security and user experience is not set once for all. As technology evolves, so do user expectations and the threat landscape. By combining user-centred design and well-applied technology, product owners can build solutions that deliver both trust and convenience. Ultimately, the goal is to create financial systems that make users feel safe, valued and in control.

Why you should partner with Spyrosoft for secure and user-friendly financial solutions

If your team is struggling to address the complexities of developing secure yet easy-to-use financial solutions, we can help. Our expertise in combining advanced technology with intuitive design ensures that your product not only meets compliance standards but exceeds customer expectations in payment security.

Let’s work together to create financial experiences that stand out. Fill out the form and contact our expert to learn more!

About the author

Principal Product Owner

Krzysztof Grzeszczuk

Principal Product Owner