POIS

Broadcasting moves fast, and so should your ad strategy. By managing ads at the head-end, you can react instantly to live moments and open new revenue opportunities.

You shape the content – we make monetisation effortless.

About POIS

POIS (Placement Opportunity Information Service) is an advanced system designed for managing broadcasting workflows and live signal distribution. It enables full control over the transmission process — from signal acquisition and processing, through ad insertion and content scheduling, to final distribution.

With POIS, broadcasters can easily monitor, manage, and automate their live operations, ensuring reliability, precision, and compliance with broadcast standards — all within one comprehensive solution.

Control ads where it matters most – directly at the signal source

Broadcasters face increasing pressure to unlock more value from live content, yet distribution-level ad systems remain expensive and limited in flexibility.

Managing ads directly at the head-end changes that. It puts you in control of the signal itself, enabling instant adjustments, regionally targeted delivery, and new revenue opportunities – all without costly infrastructure investments.

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The process

How we work with broadcasters

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Step 1 – Consultation

We assess your head-end environment and design the right approach for your broadcast workflow.

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Step 2 – Pilot rollout

A quick, low-risk test to validate the solution within your live signal chain.

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Step 3 – Full deployment

Seamless integration with your broadcast systems, ensuring reliability and performance.

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Step 4 – Continuous support

Ongoing monitoring, optimisation, and development – so your ad management stays effective and future-ready.

How it works

Why broadcasters choose head-end ad control

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Signal-level precision

Insert, replace, or remove ads in real time using SCTE-35 markers, without depending on distribution networks

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Cost-efficient monetisation

Avoid heavy infrastructure investments while unlocking scalable revenue opportunities

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Fast deployment

Move from pilot testing to full rollout in just weeks, with minimal disruption

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Targeted delivery

Serve region-specific campaigns (urban vs. rural, local vs. national) from a single master signal

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Live event agility

React instantly during broadcasts: swap ads after a goal, in a break, or insert premium spots on the fly

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Seamless integration

Proven compatibility with leading head-end and encoding solutions, including Ateme

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Proven reliability

Trusted by broadcasters such as CANAL+ Poland and ITV in live, high-demand environments

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24/7 support and optimisation

Continuous monitoring, updates and operational support from our expert team

Business benefits

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Boost ad revenue

React instantly to what’s happening on screen and align ad placements with live moments. POIS lets you monetise content in real time, increasing CPMs and creating new revenue opportunities.

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Cut infrastructure costs

Manage ad delivery at the source without extra systems. POIS automates SCTE-35 handling and ad logic, reducing operational costs and technical complexity.

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Deliver smarter targeting

Use POIS to run region-specific or audience-based campaigns. The system enables precise ad delivery that drives engagement and maximises screen time value.

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Enhance viewer experience

Avoid repetitive ads and match content with context. POIS ensures smooth ad transitions, creating a better viewing experience and stronger audience retention.

Meet our expert

Bartlomiej Lozia

Director of Media and Entertainment Unit

We take a holistic approach to media solutions, leveraging our extensive experience to deliver exceptional value to our clients and partners. Our comprehensive range of projects and services are meticulously designed to foster innovative business relationships and deliver the highest quality solutions. We strive for excellence, ensuring the success of each project and the satisfaction of our clients.