The AdTech platforms we can build
- Ad servers
- Ad networks
- Self-serve ad platforms
- Demand-side platforms (DSPs)
- Supply-side platforms (SSPs)
- Ad exchanges
- Bidders
- Retail media networks (RMNs)
- Header bidding technology
AdTech & MarTech development
We design and build high-performance and scalable programmatic advertising, real-time bidding (RTB), data and digital marketing software for tech vendors, agencies, media companies and publishers.
ABOUT SPYROSOFT ADTECH
The new leader in AdTech & MarTech development
Spyrosoft AdTech was founded by leaders and experts with over 16 years of experience in software and AdTech & MarTech development.
Backed by 1,900+ technical and business professionals, Spyrosoft AdTech combines the software engineering powerhouse from the Spyrosoft Group with the specialised skills and domain knowledge from AdTech & MarTech development veterans.
services
Our AdTech & MarTech development services
Technical consulting
Whether you’re building from the ground up or optimizing an existing system, we can provide expert guidance on infrastructure architecture, system design, and technology stack selection.
Our technical consulting services will help you understand the scope and requirements of your project and identify and resolve potential issues and challenges.
Custom software development
Our custom software development services are designed to take your project from concept to completion. We have all the required software engineering skills to design, build and maintain your AdTech or MarTech platform
Whether you’re launching a new product or improving an existing one, our team can provide you with the domain knowledge and skills to make it a success.
PoC & MVP Development
We help you validate ideas quickly and reduce risk with our Proof of Concept (PoC) & MVP development services.
Our team can build PoCs and MVPs to help you demonstrate core functionality and technical viability, test ideas, and showcase the first working version of your product to users, investors, and stakeholders.
The AdTech & MarTech platforms we can build
- AdTech platforms
- MarTech platforms
- Data platforms
The MarTech platforms we can build
- Analytics tools
- Consent management platforms (CMPs)
- Tag management systems
- Personalisation engines
- Attribution platforms
- Marketing automation platforms
The data platforms we can build
- Data management platforms (DMPs)
- Customer data platforms (CDPs)
- Data clean rooms
- Data lakes
- Reporting dashboards
- Event-tracking & data collection tools
Companies
The types of companies we work with
01
Tech vendors
02
Agencies
03
Publishers
04
Media & entertainment companies
05
Retailers & commerce companies
06
Telcos
01
AdTech & MarTech vendors
We can help you:
- Build new AdTech & MarTech platforms to power your tech company and expand your client offering.
- Work with your internal teams and external partners to speed up the development time of new software and features.
- Improve the performance of your existing software by optimising the codebase and cloud-computing architecture.
- Provide you with expert knowledge and domain expertise to help you and your teams design, build and maintain complex and high-performance AdTech & MarTech platforms.
02
Agencies
We can help you:
- Design and develop new AdTech & MarTech platforms to power your advertising and media businesses.
- Build new software to replace your existing third-party tools to reduce vendor fees and give you control over the tech and product roadmap.
- Gain access to more supply and data by integrating your tech with other AdTech & MarTech platforms.
- Develop new tools and features to better connect the different pieces of your AdTech stack together.
03
Publishers
We can help you:
- Build new AdTech & MarTech platforms to increase ad revenue, reduce third-party vendor fees and gain control over the tech and product roadmap.
- Gain access to more demand and data by integrating your tech with other AdTech & MarTech platforms.
- Increase your ad revenue and get detailed reports on the performance of your header bidding setup with custom-built adapters and analytics tools.
- Understand your audience better and increase the value of your data by building proprietary data and audience segmentation tools.
04
Media & entertainment companies
We can help you:
- Design and build AdTech, MarTech & data platforms to power your advertising business.
- Develop custom solutions to replace your existing third-party tools to reduce tech fees, increase revenue and gain control over the tech, product roadmap and data.
- Gain access to more demand and data by integrating your tech with other AdTech & MarTech platforms.
- Build new software to extend the capabilities and functionality of your existing tech platforms.
05
Retailers & commerce companies
We can help you:
- Design and build a custom retail media network (RMN) to power your advertising business and create a new revenue stream.
- Develop custom solutions to replace your existing third-party tools to reduce tech fees, increase revenue and gain control over the tech, product roadmap and data.
- Develop new tools and features to better connect the different pieces of your AdTech stack together.
- Understand your audience better and increase the value of your data by building proprietary data and audience segmentation tools.
06
Telcos
We can help you:
- Design and build AdTech, MarTech & data platforms to power your advertising business.
- Develop custom solutions to replace your existing third-party tools to reduce tech fees, increase revenue and gain control over the tech, product roadmap and data.
- Gain access to more demand and data by integrating your tech with other AdTech & MarTech platforms.
- Understand your audience and customers better and increase the value of your data by building proprietary data and audience segmentation tools.
digital channels
We can build AdTech & MarTech platforms for the following digital channels
Display & web
Display & web
In-app mobile
In-app mobile
Video & CTV
Video & CTV
DOOH
DOOH
Retail media
Retail media
Audio & podcasting
Audio & podcasting
Banking & finance
Banking & finance
USE CASES
What you can do with custom AdTech & MarTech development
Expand your tech offering
Replace existing third-party tools
Improve your AdTech & MarTech stack
Expand your tech offering
Expand your technology offering with custom-built AdTech and MarTech solutions tailored to your business goals.
Whether you’re launching a new platform or building tools to support your clients’ advertising and marketing strategies, we can design and develop scalable, high-performance software that gives you a competitive edge.
Replace existing third-party tools
Existing third-party tools allow you to quickly build and launch an advertising business.
However, there comes a time when every company will explore building their own custom AdTech or MarTech platform to reduce fees, gain control over the tech and product roadmap, and gain a competitive advantage.
Improve your AdTech & MarTech stack
Enhance your existing AdTech and MarTech stack by building new components that improve performance, scalability, and functionality.
Whether you need to integrate your tech with new supply, demand and data sources, add custom targeting logic, upgrade your reporting capabilities, or improve workflow automation, we can develop custom solutions that fit seamlessly into your AdTech & MarTech stack.
Engagement models
Our teams can work with you in a variety of ways to match your project’s requirements and business goals.
groups
Full-service teams
- The most popular way clients engage with us.
- Perfect for companies without in-house developers or those looking to launch a new product.
- Our teams consist of all the required skills needed to take a project from conception to launch.
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Team extension
- Used when clients need to quickly expand their teams.
- Ideal if you have an in-house team or work with external partners but need specialized developers with deep expertise in designing and building AdTech and MarTech platforms.
- Our developers can support you in building new AdTech and MarTech platforms, optimizing the performance of your existing products, and tackling your development backlog.
WHY US?
Why choose Spyrosoft AdTech as your development partner?
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We were founded by AdTech & MarTech development veterans
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We have 16+ years of AdTech & MarTech development experience
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We have specialist skills and domain knowledge
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We have access to 1,900+ technical and business professionals
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You own 100% of the software & IP we build for you
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We focus on incremental development to increase success
Meet our expert
Radoslaw Kostecki
Business Unit Director
As the Business Unit Director, I work closely with AdTech and MarTech companies, publishers, media & entertainment companies, retailers and telcos to identify opportunities for growth through custom software development.
With over 6.5 years of industry experience, I help clients navigate the complex AdTech, MarTech and programmatic advertising ecosystems to solve complex business problems.
