BSG MetaDAI
Leverage the power of real-time context with a solution that ensures broadcasters maintain control, operators enhance targeting and audiences receive relevant advertising seamlessly integrated into their viewing experience.
we’re trusted by
Smarter advertising. Directly from your EPG.
Broadcasters and operators face a challenge: how to make advertising relevant without disrupting the viewing experience. Traditional triggers like SCTE-35 or fixed schedules are too rigid for today’s dynamic media world.
That’s why we created BSG MetaDAI — an EPG-driven ad targeting system that lets you connect ad campaigns directly to program context, enrich them with IAB taxonomy, and refine them with operator audience data. The result: smarter, more engaging ads delivered in real time.
Why MetaDAI?
Context and precision
Automatically map EPG program descriptions to standardised IAB content categories such as Sports, Travel, Food & Drink, and more. Ads always align with the viewer’s current content.
Head-end control
Manage ad triggers directly at the source signal. Create, replace, or remove triggers instantly and keep full control without relying on costly downstream solutions.
Dynamic Creative Optimisation (DCO)
Deliver ads that adapt in real time based on device type, viewer behaviour, or regional context. Campaigns stay relevant and engaging across every audience segment.
Broadcaster–operator collaboration
Broadcasters define the core ad segments, while operators fine-tune targeting by geography, audience tier, or demographics — combining precision with flexibility.
Reliable operation
Backed by 24/7 infrastructure monitoring, live event support, and technical assistance, MetaDAI ensures stability, scalability, and confidence for broadcasters and operators alike.
Benefits for broadcasters & operators
Boost ad revenue
Monetise directly at the head-end without costly infrastructure upgrades
Maximise ad relevance
Campaigns align with program context and audience profiles
Stay in control
Broadcasters manage targeting; operators fine-tune for delivery
Transparent ROI
Advanced analytics and attribution provide financial clarity
Proven in Europe
Trusted and deployed by major broadcasters
Future-ready solution
Flexible architecture that adapts quickly to new business models and audience expectations
HOW IT WORKS
CONTEXT RECOGNITION
BSG MetaDAI analyses EPG metadata and automatically maps program descriptions to IAB categories such as Sports, Food & Drink, or Travel. This ensures that every campaign is connected with the right content context from the very beginning.
BROADCASTER ACTIVATION
The broadcaster selects and activates ad segments that best fit the program type — for example, sports fans during a live match, travellers watching a documentary, or families enjoying a kids’ show.
OPERATOR REFINEMENT
Operators fine-tune delivery by adding regional or audience-based adjustments. A local audience might see ads from a nearby business, while a wider demographic is served global brand campaigns.
REAL-TIME DELIVERY
The ads are dynamically inserted into the live stream for each audience group. This happens seamlessly and without altering the original video feed, ensuring viewers enjoy uninterrupted content while receiving ads that feel relevant.
Revenue opportunities with BSG MetaDAI
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Premium slot sales – higher rates for context-based, category-driven placements
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Regional & audience-based pricing – flexible CPMs based on geography or demographics
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Expanded ad inventory – create new insertion points without disrupting programming
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Dynamic campaign upselling – advertisers can optimise or upgrade campaigns mid-broadcast using live data
Meet our expert
We take a holistic approach to media solutions, leveraging our extensive experience to deliver exceptional value to our clients and partners. Our comprehensive range of projects and services are meticulously designed to foster innovative business relationships and deliver the highest quality solutions. We strive for excellence, ensuring the success of each project and the satisfaction of our clients.
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