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Digital Product Manager / Salesforce Product Owner
Project Description
As the Digital Product Manager, CRM Marketing & Data Cloud, you will play a pivotal role in shaping and executing our strategy to optimize customer engagement, retention, and acquisition. In order to unlock financial impact, you will lead a cross functional, cross business unit team through delivery of Salesforce Marketing Cloud Account Engagement & Salesforce Data Cloud and collaborate closely with cross-functional teams including Marketing, Sales, Commercial Excellence, and IT to drive the development, implementation, and process improvement of CRM solutions.
Main responsibilities
- Scale Salesforce Marketing Automation Account Engagement and Salesforce Data Cloud globally across clients Strategic Business Units and regions, with a focus on negotiating trade-offs to achieve as much standardization as possible while meeting business objectives
- Define and prioritize the product roadmap, considering customer needs, competitive landscape, and business objectives.
- Collaborate cross-functionally with Marketing, Operations, Sales, Commercial Excellence, and IT teams to ensure alignment and successful execution of initiatives.
- Work closely with stakeholders to gather and prioritize requirements, translating them into actionable product features and enhancements.
- Oversee the end-to-end product development lifecycle, from ideation and design to development, testing, and release.
- Define and monitor key performance metrics to assess product performance, identify areas for improvement, and drive optimization efforts.
- Stay abreast of industry trends, competitor offerings, and emerging technologies to inform product strategy and decision-making.
- Leverage customer feedback, data analysis, and market research to gain insights into customer needs and preferences, informing product enhancements and innovations.
- Effectively communicate product plans, progress, and updates to internal stakeholders, executive leadership, and external partners as needed.
Position requirements
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Digital Product Manager / Salesforce Product Owner