Introducing Spyrosoft AdTech: Q&A with Konrad Weiske and Slawomir Podolski

On Monday, May 19, 2025, Spyrosoft Group announced the official launch of its newest entity: Spyrosoft AdTech. 

Spyrosoft AdTech will specialise in designing and building advanced advertising technology (AdTech), marketing technology (MarTech) and data platforms, including programmatic advertising platforms (DSPs & SSPs), customer data platforms (CDP), AI-driven personalisation, and marketing automation tools.  

Spyrosoft’s CEO, Konrad Weiske, and COO, Slawomir Podolski, answered some key questions about what the introduction of Spyrosoft AdTech means for the group and its existing and future clients. 

1. Why did you decide to launch an AdTech development entity within Spyrosoft Group?  

Konrad Weiske: Launching new entities within the Spyrosoft Group is a key part of our strategic growth plan. As our company has expanded, we’ve identified opportunities to create specialized business units that can deliver deep expertise and greater value to our clients. Spyrosoft AdTech is a direct result of that strategy. 

Slawomir Podolski: We saw a clear opportunity to expand our software development services by providing our existing and future clients with a team that brings domain knowledge and experience in AdTech and MarTech development. 

2. What opportunities do you see in the programmatic advertising and digital marketing industries that Spyrosoft AdTech can capitalise on? 

Konrad Weiske: The biggest opportunity we see in the programmatic advertising and digital marketing is the move into new industries, many of which our clients operate in. 

These include media and entertainment, retail and ecommerce, and financial services. 

Being able to combine our domain expertise, knowledge and experience in these industries with AdTech and MarTech development presents new growth opportunities for our clients. 

3. How will Spyrosoft AdTech fit into Spyrosoft Group and who will manage and lead Spyrosoff AdTech? 

Slawomir Podolski: Spyrosoft AdTech will operate as a specialized entity within the broader Spyrosoft Group, contributing to our strategic focus on providing our clients with domain-specific expertise. 

The creation of Spyrosoft AdTech also opens up exciting new opportunities across the group. It allows us to deliver even more targeted value to existing Spyrosoft clients—especially those in sectors like retail, media, and telecom—who are increasingly investing in digital advertising and marketing technology. 

The company will be led by a dedicated team with extensive domain knowledge and decades of experience, operating with high independence while staying closely aligned with the wider Spyrosoft Group, ensuring agility, innovation, and the ability to scale effectively. 

4. What’s your vision for Spyrosoft AdTech over the next 5 years? 

Konrad Weiske: Our vision for Spyrosoft AdTech is to become the leading software development partner for the AdTech and MarTech industries. We want to be the first company that vendors, agencies, and publishers think of when they need to build or scale high-performance, revenue-driving technology. 

Over the next five years, we aim to deepen our expertise, grow our team of specialists, and expand our partnerships across the global digital advertising and marketing ecosystem.  

Most importantly, our focus will be on helping new and existing clients grow their businesses by providing software development services that deliver real, measurable business value — whether that’s increasing revenue, improving platform performance, or accelerating product innovation. 

By staying ahead of industry trends and maintaining a strong understanding of both the technology and the business drivers, we’re confident Spyrosoft AdTech will play a key role in shaping the future of AdTech and MarTech.