Spyrosoft BSG and CANAL+ launch Poland’s first real-time ad replacement system

Wroclaw, Poland – 23 April 2025 – Spyrosoft BSG, a technology partner specialising in media software solutions, has completed the development and integration of Poland’s first real-time, signal-based ad replacement system. The project was delivered for CANAL+, a major broadcaster and pay-TV provider, known for its premium offering of films, sports content, and original productions.

The solution is based on the POIS application, enabling broadcasters to dynamically manage SCTE-35 tags in live streams and control the insertion of commercials directly into the broadcast signal. This allows real-time ad substitution without relying on pre-scheduled breaks, increasing flexibility, supporting targeted advertising, and ensuring a smooth viewing experience.

POIS processes incoming streams with original metadata and outputs modified SCTE-35 markers, ready for real-time insertion. The system is fully integrated with Ateme technologies and remains compatible with other industry standards.

The project was initiated in response to the growing need for more agile and accurate ad management in live broadcasting. Spyrosoft BSG’s dedicated team led the development, system integration, and infrastructure setup, with the platform going live in December 2024 and full operational integration completed by February 2025.

For the POIS project, Spyrosoft BSG provided comprehensive support, including software development, real-time technical assistance, system monitoring, feature enhancements, and infrastructure management. The system was built using Java and a range of DevOps automation tools.

“Delivering this project with CANAL+ is an important achievement for our team,” said Bart Lozia, CEO of Spyrosoft BSG. “This solution gives broadcasters greater control over live ad management, helping them maximise revenue opportunities and deliver a smoother viewing experience. We’re proud to contribute to advancing broadcasting technology in Poland and supporting our clients’ business goals.”

Following its successful deployment at CANAL+, the POIS system is now available to other broadcasters seeking to modernise their live content management and advertising operations with real-time, signal-based ad replacement technology.

About Spyrosoft BSG

With 15 years of experience, Spyrosoft BSG specialises in custom software engineering and strategic consulting for the media industry. The company helps clients design, develop, and implement solutions that address industry challenges and improve audience engagement.

Since 2022, Spyrosoft BSG has been part of the Spyrosoft Group, leveraging the strength and resources of a global organisation to deliver even more comprehensive solutions to its clients.

Spyrosoft BSG has delivered projects for over 250 clients, including leading names in media and entertainment such as BBC, ITV, UKTV, TV2, Nordisk Film, and Orange.

About CANAL+ Poland

​Canal+ Poland is a leading Polish media company specialising in premium television broadcasting and digital content distribution. Headquartered in Warsaw, it operates as a subsidiary of the French media conglomerate Groupe Canal+.

Canal+ Poland provides a broad range of services, including a satellite TV platform and the Canal+ online streaming service, launched in May 2020. Its content portfolio features films, TV series, sports, lifestyle programming, and children’s entertainment. The company also plays a major role in film distribution through its subsidiary Kino Świat, a key player in the Polish market.

With over 2.7 million subscribers, Canal+ Poland is a prominent force in Poland’s pay-TV sector, continuously advancing in content delivery and advertising technologies to improve the viewer experience.