arrow_circle_right AI MEDIA PLANNING SOFTWARE

The AI-powered media planner built around your business, workflows, and tech

Turn briefs into ready-to-use media plans and then launch them across every digital channel in minutes, not hours.

Built for every company that plans and runs campaigns at scale: AdTech vendors, agencies, telcos, and retail media networks.

DISCOVER AI MEDIA PLANNER
AI Media Planner dashboard showing a completed media plan for a Gaming Headset Launch Campaign, with a four-step progress bar, three audience segments totalling 2,160,000 estimated reach, and a $22,000 budget split across Instagram, YouTube and Twitch.

arrow_circle_right Key results

What you can expect to gain

30-60%

less planning time

2-3x

more campaigns, same team

3-5x

reach efficiency and ROI

10-15%

more productive team

arrow_circle_right THE PROBLEM

Media planning still eats your team’s time

Programmatic promised to automate the buying, selling, and measurement of digital media.

Three decades on, media plans still get built by hand from spreadsheets, briefs still arrive buried in email threads, and budgets still get split evenly across channels by default.

 

arrow_circle_right WHAT IS THE AI MEDIA PLANNER

From scattered data to a media plan in minutes

The AI Media Planner by Spyrosoft AdTech turns a brief into a ready-to-use media plan, then activates it across your ad platforms. It’s customisable by design, so you can tailor it to fit your workflows, processes, and business.

It’s built from components you can use together or on their own.

Brief and strategy

Media planning

Campaign setup and trafficking

Creative assets

Reporting and measurement

Real-time optimisation

arrow_circle_right THE ARCHITECTURE

A connected data layer under every stage

Use your first-party and campaign data to build media plans, uncover insights and optimise in real time.

Diagram of the six campaign lifecycle stages – brief and strategy, media planning, campaign setup and trafficking, creative and assets, reporting and measurement, and real-time optimisation — each feeding into a shared data layer of collection and storage, analysis and activation, showing the data flows an AI media planner depends on.
Diagram of the six campaign lifecycle stages – brief and strategy, media planning, campaign setup and trafficking, creative and assets, reporting and measurement, and real-time optimisation — each feeding into a shared data layer of collection and storage, analysis and activation, showing the data flows an AI media planner depends on.

arrow_circle_right HOW THE AI MEDIA PLANNER WORKS

Go from brief to live campaign in one flow

All with a human in control at every step.

Turn briefs into plans

Write or upload a brief and get a ready-to-use media plan in minutes, with no copy-and-paste from spreadsheets.

Plan and launch cross-channel campaigns

Build once, then distribute across display, social, CTV, OTT, and DOOH.

Allocate budgets with data

Set budgets from historical performance instead of splitting them evenly across channels.

Build and refine audiences

Create audiences and surface better-performing segments from your first-party data.

Monitor campaigns in real time

Watch channels for trends and anomalies, like a sharp rise or fall in performance or spend.

Catch misconfigurations

Review existing campaigns for setup errors before they cost you.

SEE A DEMO

Web and mobile

Connected TV

DOOH

Social media

arrow_circle_right CUSTOMISATION

Tailored to your processes, workflows, and business

The AI Media Planner isn’t an out-of-the-box tool you start using next week. It’s a platform you shape around your business.

  • Data ingestion: Understands and contextualises information from CDPs and data lakes provided in different formats, including plain text, CSV, and PDF.
  • Conversational interface: Turns unstructured briefs and natural-language prompts into ready-to-use media plans.
  • Cross-platform execution: Distributes plans across search, display, social, CTV, OTT, and DOOH.
  • Self-driving but human-led: Generates the full plan for review and allows you to make manual adjustments before activation.

arrow_circle_right BENEFITS

More campaigns, better plans, same team

Cut media planning time from hours to minutes, by 30-60%.

Plan and launch 2-3x more campaigns with the same team, with no extra headcount.

Identify better audiences and channel mix, for up to a 3-5x lift in reach efficiency and ROI.

Automate repetitive tasks and make your team 10-15% more productive.

Turn a chaotic, manual process into a streamlined, automated one.

Produce plans tailored to each digital channel and allow your media buyers to focus on client value.

SEE A DEMO

arrow_circle_right INSIDE THE TOOL

The AI Media Planner, from the inside

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arrow_circle_right COMPARISON

The AI Media Planner vs an off-the-shelf tool

Feature The AI Media Planner An off-the-shelf SaaS tool
Built for Teams running campaigns at scale: AdTech, agencies, telcos, retail media The end user: brands and advertisers
Workflows Shaped around your processes Fixed, one-size-fits-all
Your data First-party data stays in-house Data leaves your walls
Integration Direct integrations with your ad server, DSP, CDP, and CRM Limited connectors
Ownership You own the code and IP, no licensing fees Owned by the vendor, with ongoing fees
Roadmap You control features and priorities Set by the vendor
Scaling Add channels and models as you grow Limited by the product

arrow_circle_right IS THIS FOR YOU?

Who is the AI Media Planner for?

Any team that plans and runs digital campaigns at volume, whether for clients or across your own brand and media network.

SEE A DEMO
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AdTech companies and DSPs

Embed planning components directly into your proprietary platform.

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Advertising agencies

Replace email-and-spreadsheet chaos with one flow, across every client.

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Telcos

Bring media planning in-house across large, multi-channel campaign operations.

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Retailers and retail media networks

Plan and activate faster across your own media network.

arrow_circle_rightContact

See what the AI Media Planner can produce for your campaigns

Radoslaw Kostecki

Radoslaw Kostecki

Business Unit Director

FAQ

Yes. We’ve built various versions for our clients, and one we use internally. Every implementation is different because every business is different, with its own workflows and processes, so the end result is different each time. That’s exactly why we’ve built it to be customisable and extensible, so it can be tailored to your own needs and requirements.

You do. Whatever we build, you own, with no ongoing licensing fees. We build it for you, then you own and control it. We can maintain the solution for you, or you can hand it over to your internal development team if you have one.

Depending on your requirements, integrations, and initial features, we can get a working version up and running within a couple of months.
However, before we develop a working MVP, we can also create a prototype and working PoC to showcase how your AI Media Planner can look and illustrate how the key parts of the solution can work.
Creating a prototype and working PoC are part of the initial pre-development phase and take about 4-6 weeks to complete.

No. It’s designed to make people more productive by automating repetitive work, freeing your team to focus on higher-value activities for clients.