arrow_circle_right Publishers and data services

Make your content and data your two strongest assets

Publishing models keep shifting. The publishers best placed to grow are the ones who understand their audiences clearly and act on that insight quickly. We modernise the systems behind your content and get full value from your first-party data, so the next market shift doesn’t catch you unprepared.

Man sitting on a couch in a dark room watching news on television. Publishers and data services

arrow_circle_right Our clients

They’ve trusted us

arrow_circle_right THE CHALLENGES

What is making publishing harder right now?

Ad revenue is harder to secure

The open-web model that funded digital publishing for years is under pressure. Yields are down, intermediaries still take their share, and the platforms you depend on keep changing the rules.

Third-party cookies are gone

Many of the audience signals you relied on are disappearing with them. Without strong first-party data, targeting and measurement become much harder.

Reader revenue is a growth opportunity, but not an easy one

Subscriptions, paywalls, and registration only work when the technology and the data behind them do. Most leaks happen where those two areas do not connect.

Your content systems may be slowing you down

Editorial teams lose hours to ageing CMS platforms and disconnected tools. Every workaround takes time away from creating and publishing strong journalism.

Your data is everywhere except where you need it 

It sits across analytics, the CMS, the CRM, and the ad stack – often fragmented and difficult to act on

AI is changing how readers find you

Search and AI assistants are reshaping referral traffic. The publishers who know their own audience best will be better prepared for that shift.

arrow_circle_right WHAT WE DO

How we help, at a glance

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Content management (CMS)

Building and integrating CMS platforms that fit how your editorial teams actually work.

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Data platforms

Bringing audience and content data together into pipelines and data lakes you can trust.

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System migration & integration

Moving away from ageing platforms and connecting the systems you already run, without unnecessary disruption.

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CRM & monetisation

Managing subscribers, reducing churn, and opening new revenue opportunities through subscriptions and paywalls.

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Cloud platforms & managed services

Running everything on secure, cost-efficient cloud infrastcuture, with support that keeps it live.

Man and woman collaborate on content creation for the media industry, analyzing data and insights, editing video footage and adjusting branding elements. AI powered. Camera A. Pobrane Man and woman collaborate on content creation for the media industry, analyzing data and insights. Publishers and data services for media and entertainment

arrow_circle_right OUR APPROACH

We fix the two things that matter most: your content and your data

We modernise or replace the CMS that is slowing your publishing process, then connect it to the rest of your stack – so content, audience, and commercial data can work together instead of living in separate systems.

On the data side, we build the pipelines and data lakes that turn scattered signals into one trustworthy view of your audience. That’s the foundation for first-party targeting, personalisation, and reader-revenue strategies that convert. None of it matters if the platform is slow or fragile, so we run it on secure, cost-efficient cloud, with managed services to keep it live.

We build around how your teams work and what your audience needs. We will also tell you plainly what can make a difference, and what is unlikely to.

arrow_circle_right BENEFITS

What you gain?

Reaching audiences everywhere

Deliver your content across mobile, web and Smart TVs – including Apple TV, Roku, and other Connected TVs – and target regions and local audiences with precision. Thanks to that, you can grow into new markets as easily as you serve existing ones. 

Flexible monetisation

Combine subscriptions, advertising, pay-per-view, and hybrid models to match your monetisation strategy to each audience segment, and adjust as your business evolves. 

Knowing and keeping your audience

Understand what your audience watches and how they engage, then use that insight to generate recommendations, search, and social features (ratings, reviews, and watch parties) that keep them coming back. 

Performance that holds under pressure

Handle live broadcasts, premieres, and traffic spikes without dropped streams, on infrastructure that scales as your platform and audience grow. 

Content protection

Keep your content secure with DRM, encryption, and watermarking, so you can guard against piracy without compromising the viewing experience. 

arrow_circle_right Portfolio

See our successful projects for publishers

Nordisk Film+

Nordisk Film, a leading entertainment company in the Nordic region, is renowned for producing and marketing Oscar-worthy movies and acclaimed drama series.

With several SVOD/OTT services already operating successfully, Nordisk Film recognised the need to transition to a more modern platform. This shift aimed to consolidate and enhance their existing services, offering an opportunity to introduce an upgraded experience to the market.

The primary goal of the project was to elevate the user experience by creating an intuitive, all-in-one solution with advanced functionalities that surpassed the capabilities of their previous platforms. The new platform was designed to ensure seamless compatibility across multiple devices and app versions, providing users with a unified and superior entertainment experience.

Content creators – streaming platform showing classic movie library displayed on TV, tablet and smartphone, Nordisk Film

Roku app for kids

A renowned media studio specialising in streaming platforms for younger audiences, this client focuses on delivering educational and engaging content within a secure environment.

For this client, we developed a visually stunning, highly responsive application on Roku. The solution empowers parents to create individual sub-accounts for their children, tailor video content to match the child’s age, and set customisable watch-time limits for safe and balanced screen time.

Targeted at a specific audience – toddlers to 10-year-olds – the app required a meticulous approach to kid-friendly UX and seamless navigation. Its intuitive interface, coupled with unique features, ensures an enjoyable, educational, and secure experience for young viewers.

Content creators – kids streaming app interface with animated videos and child-friendly navigation on TV screen, Roku

Slucham podcast app

Słucham, a leading podcast agency in Poland, bridges the gap between creators and brands, focusing on content promotion and monetisation.

The project aimed to deliver a comprehensive platform that catered to the needs of creators while providing users with a convenient and engaging listening experience. The solution needed to be easily accessible, feature-rich, and highly user-friendly.

Building on our Connected TV App Framework, we adapted the video-focused solution into an audio platform by making key modifications to its design and functionality. The result is a seamless, intuitive audio platform that meets the needs of both listeners and content creators, enhancing engagement and usability.

Content creators – audiobook and podcast streaming platform “Słucham” displayed on desktop computer, tablet and smartphone screens

arrow_circle_right Our team

Meet our expert

Thomas Cape Spyrosoft Media

Thomas Cape

Managing Director Media & Entertainment

Media technology decisions rarely have a clean textbook answer. With over 25 years in technology consulting and digital strategy, I’ve learned that the strongest partnerships are built on honesty about what’s achievable instead of chasing what’s exciting. That’s how we work with clients: understand what will move the business forward, then build the right team to deliver it.

Bartlomiej Lozia

CEO Spyrosoft BSG

We take a holistic approach to media solutions, leveraging our extensive experience to deliver exceptional value to our clients and partners. Our comprehensive range of projects and services are meticulously designed to foster innovative business relationships and deliver the highest quality solutions. We strive for excellence, ensuring the success of each project and the satisfaction of our clients. 

arrow_circle_right FAQ

Common questions

Yes, we’ve helped publishers like Nordisk Film+ consolidate multiple existing services onto a single, modern platform without disrupting their audience’s experience.

Sure, we integrate with third-party payment gateways, analytics platforms, and advertising solutions. The platform will fit into your existing ecosystem rather than replacing it.

We build for web, mobile, and Smart TVs – including Apple TV, Roku, and other Connected TV platforms. If you need a specific device or ecosystem, get in touch and we’ll confirm feasibility.

Yes. You can run subscriptions, advertising, pay-per-view, or a hybrid model, and adjust your approach as your business needs change.

We use DRM, encryption, and watermarking to secure your content. You can protect your IP without adding friction for legitimate viewers.

arrow_circle_rightCONTACT US

Ready to get more value from your content and your data?

Thomas Cape Spyrosoft Media

Thomas Cape

Managing Director Media & Entertainment