Małgorzata Kruszyńska

Małgorzata Kruszyńska

Business Researcher

Patient engagement in the context of digital solutions refers—in the broad sense—to patient support in therapy and treatment. Their goal is to actively involve the patient in the process of their therapy, guiding them step by step, increasing their awareness and efficiently informing the patient about what they can do to improve their quality of life.

In this article, we’re taking a closer look at how digital healthcare solutions can improve patient engagement.

Why is patient engagement important?

Patient engagement plays a pivotal role in the success of therapy, making it a crucial factor in achieving positive outcomes. Initially, patients may display passivity and reluctance when it comes to performing the necessary therapeutic actions. However, as their understanding and awareness of both their health condition and the demands of therapy grow, they become more motivated to actively participate in their treatment. It is not only a matter of understanding the technical aspects of the therapy but also emotionally accepting their condition and developing the will to fight.

Research consistently demonstrates that the level of patient engagement directly impacts treatment outcomes. The more engaged patients are in their therapy, the better their chances of achieving favourable results. When patients are actively involved, they are more likely to adhere to their treatment plans, follow prescribed regimens, and maintain consistency in performing therapeutic activities. This increased engagement contributes to improved communication and collaboration between patients and healthcare providers, leading to a more personalized and effective approach to care. Ultimately, patient engagement serves as a catalyst for better health outcomes and enhances the overall quality of patient-centred healthcare.

How can digital healthcare solutions help improve patient engagement?

Patient-oriented digital solutions in the healthcare industry are designed to enhance the value of medical devices and pharmaceutical products. These solutions offer a range of benefits to patients by providing comprehensive therapy-related information, educational materials, and support for their healthcare journey. One of the key advantages is the ability to facilitate seamless communication between patients, their healthcare teams, and the manufacturers of the products they use.

These digital solutions play a vital role in supporting therapy by promoting patient adherence to essential activities such as regular monitoring of vital parameters, medication intake, or therapeutic sessions. By offering reminders, tracking mechanisms, and user-friendly interfaces, these solutions empower patients to stay on track with their prescribed treatment plans.

Moreover, they serve as a valuable source of information for both patients and their healthcare teams, providing updates on therapy progress, activities performed, and other relevant data. This enables them to make informed decisions and adjustments to optimise the effectiveness of the treatment.

How to improve patient engagement through app design?

Know your patients

Enhancing patient engagement through effective app design and therapy support is a key objective in modern healthcare. To achieve this, understanding the patient’s needs and limitations is essential. Segmenting the patient population into groups based on their engagement requirements can provide valuable insights. A well-designed questionnaire can aid in gathering relevant information and tailoring the app experience accordingly.

Design a compelling value proposition

When developing an app, it is crucial not to assume that patients will automatically engage with it simply because it is available or recommended by their doctor. It is important to ask questions such as “What’s in it for patients?” and understand the value proposition from their perspective. By addressing their specific needs and motivations, app developers can create a compelling reason for patients to actively utilize the app as a valuable tool in their healthcare journey.

Support the formation of habits

Supporting the formation of long-term habits is another crucial aspect of patient engagement. Designing the app to guide patients along their journey, incorporating education, reminders, and even gamification during the initial stages, can help establish positive habits. As patients become accustomed to the app’s features and functionalities, the intensity and frequency of these elements can be adjusted based on their adherence levels.

Involve patients in the iterative development process

To ensure the effectiveness of the app, it is vital to involve patients throughout the development process. Testing the app with patients allows for valuable feedback and insights. Continuous monitoring of user engagement and experiences provides an opportunity to learn from real-world usage and make necessary improvements. This iterative approach to development ensures that the app evolves based on patient feedback, ultimately leading to an enhanced user experience and greater patient engagement.

Summary

In conclusion, supporting patient engagement through well-designed apps and therapy support requires a patient-centred approach. By understanding patients’ unique needs, motivations, and limitations, developers can create tailored experiences that address specific patient groups. Regular testing, monitoring, and iterative improvements further optimize the app’s effectiveness. With these strategies, healthcare apps can truly empower patients, foster long-term adherence, and ultimately improve patient outcomes.

Our experts will support you in building a patient engagement app – contact us via the form below to book a meeting and discuss the details of your project.   

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